My UX-UI Projects
UX RESEARCH ON COMPANIES ENTERING CHINA
Compiled and presented research on international SMEs that succeeded and failed after entering China. Identified and listed historical data of the companies from a socio-economic perspective.
Identified and contrasted differences between the “collective unconscious” of the western societies and Chinese society.Explained and listed the different methodologies researchers use to overcome these differences.
Kontech insights
CASE STUDY ANALYSIS ON CRAIGSLIST
Collaborated with a team of 4, working on the case study on Craigslist.
Conducted observational study using the "Think out loud" method, and filled the coding sheet during the study.
Played a key role in developing survey questions, and also devised analysis strategy.
Academic UX Research
PROTOTYPE DEV. AND ANALYSIS
Academic prototype design and User studies
Collaborated on a case study & development of a UBC CS building room-booking website prototype.
Conducted user studies (n=8), played a key role in designing and analyzing user stories based on user flow.
Solely developed lo-fi to med-fi prototype on Figma.